The INKEY List deals

The INKEY List items that show up here are mostly the single-ingredient treatments the brand is built around: hyaluronic acid and niacinamide serums, the Oat Cleansing Balm, retinol and bakuchiol, succinic acid for blemishes, caffeine eye serum, the PHA toner and the scalp treatments, along with the occasional routine bundle. Which of them are reduced is a moving target, and this page shows only what is cut today.

Worth bearing in mind with a brand priced this keenly: a percentage off a ten-dollar serum is a small number of dollars, so the discounts that actually matter here are on the bundles and the larger scalp and body formats. It is also a range where the same active often appears in two products at different strengths — compare the concentration on the label, not just the price, before deciding which bottle is the bargain.

Affordable skincare in the US tends to move on Amazon's July Prime Day and October event, and again across Black Friday and Cyber Monday when gift-friendly sets get their sharpest reductions. There is a smaller January window as holiday kits clear out.

The INKEY List does not run outlet stores. Its low list prices leave less headroom for permanent clearance, so reductions come from retailer promotions, with bundles, limited-edition kits and discontinued formulations the most likely candidates for a markdown.

The percentage on this page is not our own calculation: it is the difference between today's price and the reference price the retailer itself displays. Where no reference price is shown, we show no percentage, because no discount is better than an invented one. The page updates automatically, prices are rechecked regularly, and anything that is no longer reduced disappears rather than sitting here as an expired offer.

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